MakeMatter is Glasgow-based designer and DOJ Graduate Ed Watt's response to socially engaged design practice, matching creative projects with social action.
The launch project Window Shopping is a response to the growing issue of food poverty. Across the UK there are increasing numbers of families and individuals who can't afford even basic goods and who are struggling with rising costs and low income. The prints will raise awareness and funds to support local food banks, who are bringing hope to people in desperate need.
Ed is a creative director at O Street, Glasgow where he has worked on visual identities for the National Galleries of Scotland and Scottish National Gallery of Modern Art, amongst others.